ECTS: 
4
Lecturer: 
Katarzyna Witczyńska PhD
Type: 
Optional
Level: 
Advanced
Lecture
Number of hours: 
2h X 15 weeks = 30 hours (1 semester)
Contents: 

  • Marketing strategy
  • Brand image
  • Company Segmentation
  • Marketing Information and Research
  • Marketing Research Process
  • Main Characteristics of Product and Services
  • Marketing Communication
  • Marketing Plan
  • BCG Matrix
  • SWOT of brands
  • PESTLE Analysis
  • Rules for Effective Ads