Professor Adam Pawłowski

Personal information:

Number of hours: 
2h X 8 weeks = 16 hours (1 semester)

Business activities develop in the knowledge-based society and involve acquisition, stocking and processing of great amounts of information, which is nowadays generated and/or produced, bought and/or sold just as other goods or commodities. Specialised institutions, mostly from the media sector, deal with different types of data (scientific, medial, factual, bibliographical, statistical etc.), available in different formats.
Students will acquire basic knowledge concerning different aspect of data use and processing in commercial and public institutions. In particular, they will learn why and how to carry out an information audit, how to plan and organise an information campaign, how to evaluate data and information. The landscape of Polish data and information sources will be described, especially as concerns the Warsaw Stock Market (ESPI system, other resources).


Students will be obliged do attend courses and to prepare a project of an information campaign organised by a hypothetic firm or institution. The project will include objectives, contents, means, communication channels, target groups, and time table of the campaign.


1) Introduction to knowledge-based society

2) Definition of information

a. Information as a decision factor in economy

b. Information as a consumption good

c. Information as a public wealth

3) Types of information, information vs. data, information vs. knowledge

4) Communication vs. persuasion

5) Introduction to semiotics

6) Information sources and information retrieval (text- and web-mining)

7) Factual vs. bibliographical information

8) Information audit

9) Polish information landscape

a. Sources related to the Warsaw Stock Market

b. Official state sources (GUS, OBOP, BDR)

c. Data consortiums, and data repositories

d. Specialised media

10) Applications of data and information – case studies