The international environment of enterprises. The perspectives of the international markets development. Cultures and new consumer challenges The international market research. The opportunities to use the secondary data – the sources of international information. The segmentation process and the segmentation of international market. The international product policy. The pricing policy within the international marketing The strategies of distribution in the international marketing. The promotion in the international marketing. The marketing planning,. The methods of strategic analysis for the needs of international marketing. The competition strategies on the international market.