ECTS: 
4
Lecturer: 
Alicja Sielska PhD
Type: 
Compulsory
Level: 
Advanced
Lecture
Number of hours: 
2h X 8 weeks = 16 hours (1 semester)
Classes
Number of hours: 
2h X 7 weeks = 14 hours (1 semester)
Contents: 

1) Strategy and strategy management – difference;

2) The levels of strategic management;

3) The strategic management process;

4) Strategic business unit – definition + SBU’s in other firms;

5) Mission and vision;

6) The Marketing Environment;

7) “Smart” method;

8) Product life cycle + planned obsolescence;

9) SWOT analysis;

10) BCG martix;

11) Ansoff matrix;

12) Strategic evaluation and control;

13) Differences between various kinds of strategies;

14) Adjacent market strategy on the basis of chosen firms;

15) Consolidation strategy on the basis of chosen firms.